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PROJECT 08 / POSTER STUDIES · 2023

History of Design

History of Design

Visual Analysis & Imitation - three educational interpretations of historical design movements and themes.

Visual Analysis & Imitation - three educational interpretations of historical design movements and themes.

DES231 Design History / Fall 2023 / American University of Sharjah.

ROLE AND AUTHORSHIP

Individual coursework: poster interpretation and visual analysis. Historical artifacts and incorporated imagery are not presented as original designs by me.

Learning through visual interpretation.

This coursework connects historical analysis with poster-making through three visual studies: Futurism, Activism Through Graphic Design, and Cultural Revivals and Identity.

Three studies. Three visual languages.

Three studies. Three visual languages.

Complete Assignment 1 educational poster: Futurism / expressive typography

Futurism / expressive typography

THE MODERNIST ERA

The supplied written analysis examines Futurism through dynamic energy, unconventional letterforms and freedom from a conventional typographic arrangement.

Typography and composition

Words vary in scale, angle and weight. Diagonal lines of type, repeated “BANG” forms and open space give the composition a directional rhythm.

Color and imagery

A saturated orange field makes the black typography dominant. Texture and strong tonal contrast support an energetic, type-led image.

Principles in practice

Hierarchy, repetition, contrast and directional movement translate the written visual analysis into an educational poster interpretation.

1 / 3

SEPARATE RESEARCH EXERCISE / DES231

Looking beyond the familiar canon.

Looking beyond the familiar canon.

Design Beyond the Canon is a separate four-page study of historical and culturally relevant graphic artifacts. Browse all 13 documented entries, from newspaper identities and cultural posters to wayfinding, official correspondence and product advertising.

These archival designs belong to their original creators. My contribution is the research, selection and analysis, not the design of the historical artifacts.

Collection index / 13 documented entries

Al Bayan / 1998–2002 — original documented artifact, not designed by Ali

Al Bayan / 1998–2002

Newspaper website logo / Dubai, UAE / 1998–2002

Visual characteristics

Diagonal red, black and grey elements combine bold Arabic lettering with a three-dimensional globe. The submission describes a simplified Kufic influence.

Recorded cultural context

The study connects the identity to Al Bayan’s newspaper and publishing role in Dubai, with local, Arab and international news as its context.

Graphic designer not identified in the submission.

Research submission / p.1 / entry 1 of 13

1 / 13

Dates and contexts are recorded from the original coursework, not independently verified historical findings. The collection retains all 13 documented entries, including the combined YORK/AKAI advertisement.

SCOPE & EVIDENCE

Educational imitation-based coursework. Incorporated portrait and illustration authorship is not established by the supplied documentation; no independent authorship is claimed.

The three original coursework poster submissions are presented here.

Think it through.
Make it meaningful.

Think it through.
Make it meaningful.

The projects here are academic concepts, studies and prototypes.

© 2026 · ALI AHMAD

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